About the show
The 8th Shanghai International Wine & Spirits Exhibition 2012
Show dates
May 03-05, 2012
Venue
INTEX Shanghai
No.88 Loushanguan Road,
Shanghai, P. R. China
Approved:
Shanghai Municipal Commission of Commerce
Supported:
Shanghai Liquor Monopoly Administration
Sponsor:
Shanghai Drinks Association
Organizer:
Shanghai Golden Commercial Exhibition Co., Ltd
Media Support：
China Wine News
Market Scope: International
Event Cycle: Twice per year
Estimated Scale: Show area of 10000 sq. m.
Show principle:
100% dedicated Chinese liquor brand publicity and promotion
Show Objective:
Establishing brand image, leading rivals, maintaining sales channels, and striving for maximum exposure.
About the show
Golden Commercial: Wine Trade Fair has successfully held five fairs about wines with an exhibition area of more than 30,000 sq.m. In this process, we have accumulated 100 thousand excellence suppliers and buyers resources. The fair attracted a total of nearly thousands of top excellent suppliers from more than 40 countries around the world came to exhibit with thousands of wines and spirits. Including: DIAGEO、PERNOD RICARD、UNITED SPIRITS、C & D、DONGZHEN TRADING、MIROS、MINGHONG WINES、FRENCH CHATEAUX IN、WINE TASTING ZONE、FRENCH TOUCH INT’ LTD、E.C.A. TRADE、FENGSHENG WINE、TWL FRANCE GROUP、RUBY RED FINE WINE、KELIT ITALIAN、HONGJIE TRADING、KENTEX、PARAZOLS、YIJIA TRADING、CENTURY LOUIS、L-GUARD INT'L、GREAT SUCCESS TRADING、WEST VALLEY、EUROBACO TRADING.SL、TIKVES WINERY、UNION DUTY-FREE LTD etc famous enterprises. 2010 Exhibition scale and number of spectators have larger ascension on year-on-year basis, the number of exhibitors a comparative growth rate of 80%, professional audience quantity growth rate of 220%. The exhibition has become to be one of the most professional purchasing fair in Chinese drinks industry. In the international wine industry, it holds extremely important status.
Trade Platform
In order to build up a promotion, display and cooperation platform for the international and domestic wine enterprises and provide a better approach of marketing and sales during the Shanghai 2011Expo, Golden Commercial and alcoholic drinks authorities are scheduled to hold “The 8th Shanghai International Wine & Spirits Exhibition 2012"on May 03-05, 2012 at INTEX in Shanghai, China. Hope that through this exhibition for domestic and foreign alcohol drink industry manufacturers, distributors, retailers, experts and scholars, enthusiasts and consumers,as well as related persons and enterprises to negotiate face to face marketing, business and trade cooperation and exchange platform for co-operation. Meanwhile, it is good for domestic and foreign alcohol drink industry enterprises to set up brand image during the 2010 Shanghai Expo,to achieve corporate sales objectives and expand China's wine drinking consumer market scale.
Major exhibits
• Domestic Wine Show Area: Domestic spirits, grape wines, beers, yellow rice wines, fruit wines, health care wines, etc.
• Imported Wine Show Area: Wine, brandy, whiskey, vodka, rum, gin, sake, tequila, etc.
• Tasting area: exhibitors' wine for professional taste;
• Wine Appliance & Service: wine racks, wine cabinets, wine glass, wine cellar, website, culture, gifts, logistics, and technology, etc.
Activities and Forum
• Chinese white spirit brand upgrades and cultural transmission summit forum
• Chinese and overseas wine market trends conference
• Chinese and overseas wine quality competition
• China's development of yellow rice wine industry summit forum
• Chinese and overseas beer brand integration summit forum
• Chinese Yangtze delta river wine association sodality
• Chinese Yangtze delta river dealers association sodality
Value-adding Services
Golden Commercial In this process, we have accumulated rich exhibition materials and experience. The business scope of Shanghai Golden Commercial Exhibition Company Limited covers import trade, custom clearance services, logistics distribution, bonded warehouse storage, business invitation services and sales promotion services, in order to provide green paths for overseas wine merchants to successfully enter the Chinese market.
•Import services: providing customs clearance, tax clearance services and dealing with related certificate;
•Bonded warehousing: providing bonded warehousing, logistics transport and supporting the value-added services;
•Sales agent: providing recruiting and management for domestic regional dealers;
•Marketing Promotion: covers trade promotion, network promotion and related marketing activities;
•Marketing analysis: supplying imported wine relevant data and marketing analysis report;
•Peripheral products: supplying design production and purchase about imported wine peripheral products, etc.
Target audiences
• China Mainland regional nearly ten thousand wine dealers and importers (Including: Shanghai regional target audience (2800 liquor wholesalers, distributors and importers, nearly 57,000 retail outlets; nearly 500 four-star hotels; nearly 3800 high- end restaurant and retail outlets, duty-free shops, night market, high-end clubs, etc.)
• Wine traders and retailers: Importers, Dealer, wholesalers, sales representatives, professional retailers, professional super-chain stores ect.
• General Merchandise Stores and Ordinary Supermarkets: GMS and ordinary supermarket purchasing centers, drink purchasing managers, wine sales managers, GMS and ordinary supermarket managers.
• Cafe, Hotel and Restaurants: All kinds of hotels , night clubs and restaurants(Catering manager, sommelier), chain restaurants and chain hotels ect.
• Duty free operation lines: duty free operators, ship tools merchants, duty free shops, airline companies with purchasing centers, Cruise and ferry companies with purchasing centers.
• E-Business lines: Wine and spirits website designers and buyers ect.
Winexpo China Organizing Committee Office:
Add: Room 2001-2002, No.2, Maji Road, Waigaoqiao Free Trade Zone,
200131,Shanghai, P.R.China
Tel: (86-21)6439-6190, 5013-1760
Fax: (86-21)5013-1761
Contact person: Mr. Peng YANG
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