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Shanghai International Wine Microboss Exhibition 2018&Innovation and Marketing Summit Forum
Concurrent Event: China’s Top Ten Wine Microboss Brands and Marketing Team Awards Ceremony
Time: May 14-16, 2018
Venue: NECC - Hongqiao • Shanghai
Exhibition Review
With the "Internet Plus" ideological trend upgrade and China's economy entry into the "new normal" background, the development of wine industry has suffered an unprecedented bottleneck period, which leads to the e-commerce wine business to take the O2O model for seeking a direct communication with consumers. At the beginning of 2017, the most popular topic of Chinese wine industry will be microboss, which will change the promotion model of wine industry marketing. This year will also be set by insiders as Year One of wine microboss marketing. Thus, Golden Commercial and relevant governing bodies will hold “Shanghai International Wine Microboss Exhibition 2018 - Innovation and Marketing Summit Forum" on the basis of Shanghai International Food & Drinks Fair and Shanghai International Wine & Spirits Exhibition, aimed to better help build China's wine industry a broad and effective channels, alliance, agents, distributors, wholesalers and brand communication platform. Shanghai International Food & Drinks Fair (SFDF) and Shanghai International Wine & Spirits Exhibition (SUPERWINE), as one of the most professional sourcing fairs in China's wine industry, has been successfully held in Shanghai for dozens of times. The total exhibition area has exceeded 150,000 square meters and has accumulated hundreds of thousands of excellent domestic and foreign suppliers andbuyers resource. The event has received strong support and participation from Shanghai Liquor Monopoly Bureau, Shanghai Association of Liquor Circulation, Shanghai Drinks Association, Shanghai Import Food Enterprise Association, The International Federation of Spirits Producers, the Comité Champagne, Brueau National Interprofessionnel du Cognac, Mexican Tequila Wine Association, Hong Kong Wine Merchants' Chamber of Commerce, embassies & consulates, other domestic and foreign government departments and relevant industry organizations .At the same time, it also attracted the attention of overseas organizations from France, Germany, Italy, Spain, Chile, South Africa, United States, Argentina, Portugal and Australia, who participated in the exhibition. Many overseas industry organizations hope to utilize Shanghai as an exhibition window and trading platformto introduce more and better quality wine and spirits goods into China, in order to gain China's huge market share and satisfy the enormous consumer demand. The 2018 exhibitors include; Maotai liquor, Wuliangye Group, Fenjiu Group, Luzhou Laojiao, Langjiu, Pagoda Brand, Changyu, cavesmaitre, S.C.BUDUREASCA S.R.L, Chateau Loudenne, zunjia, Shanghai G.E.E.L.Liquor Co.,ltd., honglajiao , Jun Yi Wines, kangdun wine, Merca, as well as the Italian, Romanian and other national pavilions.
Other activities
China Wine Industry Microboss Innovation and Marketing Summit Forum, China 's top ten wine Microboss brand and marketing team awards ceremony, International Seminar on Labeling and Hygiene Standards for Imported Alcohol Products and multiple special investment fairs and wine tasting activities will be held in the same period. Through the above activities, we will focus on the forums of the forefront of the industry, the pragmatic and efficient investment matchmaking fair, interactive technical exchange fair, the authoritative experts’ marketing and relavant policies interpretation fair, etc. The rich exhibition content as well as the latest and most comprehensive industry information will be delivered to the industry insiders and the community. Meanwhile, we will release <China Rating System for Global Wine>, committing to using this unique Chinese rating system to help Chinese consumer better learn about world wines and further promote Chinese wine’s market.
Major Exhibits:
white spirit / wine
yellowwine / beer
grape wine / fruit wine
health wine / fashion drinks
liquor food & beverages / wine service
Awards Ceremony
The earlier stage will  select the most popular wine microboss brand through official wechat account of the Shanghai International Food &Drinks Fair,, for the top ten microboss brands, committee will also hold a grand awards ceremony. The selection results and awards ceremony will also be published and broardcasted through multiple media platforms (WeChat, weibo, etc.). With the help of selection, we are about to make more Chinese wine microboss brand to get more exposure opportunities and industry attention. (Note: Please refer to the Organizing Committee for acquiring the rules)
This wine microboss exhibition will be promoted through hundreds of media platforms, including: Baidu, Sogou, 360, Tencent QQ, Sina, Sohu, NetEase, Tencent, Yahoo, People's Network, CCTV, TOM, China Economic Net, Phoenix New Media, China Network, China.net, Xinhua net, Guangming Online, Hexun, Ynet, MSN, QianLongWang, China Wine News, New food, Global Food Mate, 21 food, China Food News, iwine, China Wine Online, Outlook, Dragon TV, Shanghai Television Station etc.
To reserve the booth of “WME CHINA 2018” or learn more information, please contact:
Add: Room 712-716, building 3, city center, no.166, minhong road, minhang district, Shanghai, P.R.China(201102)
Tel: (86-21)5013-1760  3127-6819   
E-mail: info@goldenexpo.com.cn   
Show website URL: www.winefair.com.cn



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